Customer preferences in mobile game pricing: a service design based case study

J. Tuomas Harviainen (), Jukka Ojasalo () and Somasundaram Nanda Kumar ()
Additional contact information
J. Tuomas Harviainen: Hanken School of Economics
Jukka Ojasalo: Laurea University of Applied Sciences
Somasundaram Nanda Kumar: Rovio Entertainment Ltd.

Electronic Markets, 2018, vol. 28, issue 2, No 6, 203 pages

Abstract: Abstract This article examines the service design of freemium game pricing. Freemium games are a type of game that is partially free to play, but its players are able to access various options by playing real money. The article increases knowledge of the usability of service design processes in the pricing of mobile games, as well as the understanding of central aspects of freemium pricing models from the perspective of user experience and customer value. Existing research shows that one major reason for failing freemium pricing models is the orientation for technology development, alongside poor content and too aggressive monetization, rather than customer experience. The article presents a process in which an alternative pricing model was developed for freemium games, through the use of service design workshops.

Keywords: Case study; Games-as-services; Games design; Monetization; Service design (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://link.springer.com/10.1007/s12525-018-0285-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:28:y:2018:i:2:d:10.1007_s12525-018-0285-6

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-018-0285-6

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().