Online video impact of world class universities
Alejandro Ros-Galvez (),
Alfonso Rosa-García () and
Jose Antonio Catalan-Alarcon
Additional contact information
Angel Meseguer-Martinez: UCAM Universidad Católica San Antonio de Murcia
Alejandro Ros-Galvez: UCAM Universidad Católica San Antonio de Murcia
Jose Antonio Catalan-Alarcon: Airbus Helicopters España
Electronic Markets, 2019, vol. 29, issue 3, No 14, 519-532
Abstract YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190,000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the correlates of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related to online video impact, whereas teaching, university size and geographical location are not.
Keywords: Online video; World class universities; Impact; H-index; Altmetrics; Rankings (search for similar items in EconPapers)
JEL-codes: A20 I20 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s12525-018-0315-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:29:y:2019:i:3:d:10.1007_s12525-018-0315-4
Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525
Access Statistics for this article
Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann
More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().