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Online video impact of world class universities

Angel Meseguer-Martinez, Alejandro Ros-Galvez (), Alfonso Rosa-García () and Jose Antonio Catalan-Alarcon
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Angel Meseguer-Martinez: UCAM Universidad Católica San Antonio de Murcia
Alejandro Ros-Galvez: UCAM Universidad Católica San Antonio de Murcia
Jose Antonio Catalan-Alarcon: Airbus Helicopters España

Electronic Markets, 2019, vol. 29, issue 3, No 14, 519-532

Abstract: Abstract YouTube has become the standard social network for the dissemination of university multimedia content, but the impact of academic online videos has been scarcely researched. This study covers this gap and provides a new dimension to evaluate university performance. Data and statistics of 416 YouTube accounts and ca. 190,000 online videos of world class universities are gathered. The H-index is adapted to quantify the online video impact, universities are ranked accordingly and the correlates of impact are analyzed. The H-based ranking of online video impact is closely related to standard rankings of world class universities, with a stronger relation than that with other online video related metrics. Research productivity and online video orientation of a university are robustly related to online video impact, whereas teaching, university size and geographical location are not.

Keywords: Online video; World class universities; Impact; H-index; Altmetrics; Rankings (search for similar items in EconPapers)
JEL-codes: A20 I20 (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/s12525-018-0315-4

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