Whatever happened to disintermediation?
Rolf T. Wigand ()
Additional contact information
Rolf T. Wigand: Arizona State University
Electronic Markets, 2020, vol. 30, issue 1, No 4, 39-47
Abstract Two key questions were discussed in the evolution of electronic markets over the years. How will future traffic on the World Wide Web and Internet affect each segment of an industry value chain? Will electronic markets provide new and innovative areas of opportunity for retailers, producers, and consumers as well? Electronic markets are unique virtual organizational forms and evolve through the automated mediation of market transactions. Consequently, we observe that traditional industry chains potentially lose their relative importance since business can be carried out faster and often with more and new opportunities. The developments have shown that consumers profit from an increased access to a vast selection of goods, which in turn will cause a restructuring and redistribution of profits among the stakeholders along the virtual value chain. There will also be an evolution from single-source sales channels to electronic markets. In particular, electronic markets may lower coordination costs for producers and retailers, lower transaction and distribution costs, or eliminate retailers and wholesalers entirely, as consumers directly access manufacturers. In the same way as electronic markets make disintermediation possible, disintermediation may suggest the deployment of electronic markets as they function as a form of eventual reintermediation in this context. Consumers’ full access to the market will absorb an issue that policymakers need to explore.
Keywords: Disintermediation; Electronic markets; Value chain; Lowering of coordination costs; Virtual organizational forms; Automated mediation of market transactions; Reintermediation; Boundary of firms; Networked Organizations; Transaction cost theory; Electronic market; Maker; Value web (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s12525-019-00389-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:30:y:2020:i:1:d:10.1007_s12525-019-00389-0
Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525
Access Statistics for this article
Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann
More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla ().