How to capture the B2B platform opportunity
Frank Riemensperger () and
Svenja Falk ()
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Frank Riemensperger: Chairman of Accenture Germany, Frankfurt Am Main Area
Svenja Falk: Managing Director Accenture Research
Electronic Markets, 2020, vol. 30, issue 1, No 9, 63 pages
Abstract Dynamics of the platform economy in manufacturing industries have not unfolded in the same way as in the consumer industries, where platforms have build powerful monopolies through controlling the contact to customers. In manufacturing, the same winner-takes-it-all effect is not present and key competitiveness will rely on the data-driven operation of the physical world. This requires the combination of smart product with smart services and customer experiences. The paper argues that European companies have an opportunity in the B2B platform arena.
Keywords: Digital business models; Platform; Customer experience (search for similar items in EconPapers)
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