EconPapers    
Economics at your fingertips  
 

The influx of skeptics: an investigation of the diffusion cycle effect on online review

Rae Yule Kim ()
Additional contact information
Rae Yule Kim: Rutgers University, Rutgers Business School

Electronic Markets, 2020, vol. 30, issue 4, No 11, 835 pages

Abstract: Abstract Can online review ratings be lower for more popular products? Ironically, it might be inevitable. We utilize diffusion theory and predict that the influx of skeptic users into online reviews might be prevalent as products gain in popularity. We examined 6776 apps with more than one hundred installs and review counts on Google Playstore about the trends in their user ratings by the number of installs. We visualize how the diffusion cycle might affect this phenomenon and examine anomaly in the trend of review ratings by the number of installs to detect the significant influx of skeptic users. Interestingly, most of the apps in the early diffusion stage received significantly high ratings, and clustering results indicated a significant skeptics loop in the review ratings past the early diffusion stage. We suggest that businesses can keep skeptics satisfied by connecting experiences and creating newness.

Keywords: Online review; Negative review; Mobile app adoption; Product adoption; Innovation diffusion; Mobile app market (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s12525-020-00417-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:30:y:2020:i:4:d:10.1007_s12525-020-00417-4

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-020-00417-4

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2021-03-20
Handle: RePEc:spr:elmark:v:30:y:2020:i:4:d:10.1007_s12525-020-00417-4