IoT-commerce - opportunities for customers through an affordance lens
Sarah Bayer (),
Henner Gimpel () and
Daniel Rau ()
Additional contact information
Sarah Bayer: University of Augsburg
Henner Gimpel: University of Augsburg
Daniel Rau: Project Group Business & Information Systems Engineering, Fraunhofer FIT
Electronic Markets, 2021, vol. 31, issue 1, No 5, 27-50
Abstract Retail commerce is influenced by digital technologies at large scale. After electronic commerce and its evolution into mobile commerce, we now see that the Internet of Things (IoT), one of the most disruptive developments in recent times, is about to radically transform retail commerce from need recognition to post-purchase engagement and service. Extant literature mainly investigates technical features of IoT, missing out on a customer-centric perspective. Theoretically founded in Activity and Affordance Theories, this paper conceptualizes IoT-commerce, identifies opportunities for customers, and links them to the customer buying process. Based on an extensive literature review, twelve affordances are derived and evaluated with a sample of real-world IoT devices. All affordances offered by electronic and mobile commerce are still valid for IoT-commerce but extended by three affordances unique to IoT-commerce: context-aware services, natural interactions, and automated customer processes. Affecting all steps of the customer buying process, IoT-commerce is worth to be understood by researchers, customers, and companies.
Keywords: Activity theory; Affordances; E-commerce; M-commerce; IoT (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s12525-020-00405-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:31:y:2021:i:1:d:10.1007_s12525-020-00405-8
Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525
Access Statistics for this article
Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann
More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().