Metaverse: A real change or just another research area?

Christian Peukert (), Hamed Qahri-Saremi (), Ulrike Schultze (), Jason B. Thatcher (), Christy M. K. Cheung (), Adeline Frenzel-Piasentin (), Maike Greve (), Christian Matt (), Manuel Trenz () and Ofir Turel ()
Additional contact information
Christian Peukert: Karlsruhe Institute of Technology
Hamed Qahri-Saremi: Colorado State University
Ulrike Schultze: University of Groningen
Jason B. Thatcher: University of Colorado Boulder
Christy M. K. Cheung: Hong Kong Baptist University
Adeline Frenzel-Piasentin: University of Augsburg
Maike Greve: University of Goettingen
Christian Matt: University of Bern
Manuel Trenz: University of Goettingen
Ofir Turel: University of Melbourne

Electronic Markets, 2024, vol. 34, issue 1, No 32, 10 pages

Abstract: Abstract The Metaverse, an evolving concept that fuses physical reality with digital virtuality, offers a dynamic environment for exploration. This paper reports the panel discussion on the Metaverse and its potential implications for individuals and research. This discussion was held at the Digitization of the Individual (DOTI) workshop at the International Conference on Information Systems in December 2022. Four scientists who have researched virtual reality, immersiveness, and corresponding user behavior were invited to the panel discussion. The panelists offered their perspectives on the unique characteristics of the Metaverse, how it differs from earlier digital worlds, and the implications that the Metaverse will bring for individuals. This paper provides an introduction to the emerging phenomenon of “Metaverse” and summarizes the discussion and expert perspectives on the topic. Furthermore, this paper links the discussion to the ongoing discourse in the literature, setting the stage for further investigations by providing explicit research avenues and questions.

Keywords: Metaverse; Virtual reality; Digitization of the Individual (DOTI); Research agenda; Panel (search for similar items in EconPapers)
JEL-codes: M00 M15 O32 O33 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s12525-024-00711-5

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