Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use

Han Yan, Rui Wang and Jin Qin ()
Additional contact information
Han Yan: University of Science and Technology of China
Rui Wang: University of Science and Technology of China
Jin Qin: University of Science and Technology of China

Electronic Markets, 2025, vol. 35, issue 1, No 11, 17 pages

Abstract: Abstract The tag-based review summarization system (TBRSS) has been introduced and widely adopted by e-commerce platforms in recent years. However, limited research has been conducted to understand the design factors that influence consumers’ intention to use the system. Considering both the content and appearance attributes of the system, we developed an integrated model to investigate what affects consumers’ intention to use. The model combines both the content and appearance attributes of the factors and pathways. We used structural equation modeling (SEM) to analyse the 297 samples obtained through an online experiment. Results demonstrate that both the helpfulness of the tags’ content and the consistency between tags and original reviews positively influence the intention to use through information quality. Design aesthetics affects the intention to use through system quality. Moreover, our findings indicate that confidence in initial beliefs serves as an important moderating variable, exerting a positive influence on the relationship between information quality and intention to use.

Keywords: Tag-based review summarization system; E-commerce; Online review; Review summarization; Initial belief (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12525-025-00761-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00761-3

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-025-00761-3

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().