Continuous value shaping: A boundary concept for innovating service innovation approaches

Tilo Böhmann (), Angela Roth (), Gerhard Satzger (), Carina Benz (), Daniel Beverungen (), Andreas Boes (), Christoph Breidbach (), Martin Gersch (), Gerhard Gudergan (), Jens Hogreve (), Christian Kurtz (), Barbara Langes (), Jan Marco Leimeister (), Tom Lewandowski (), Thomas Meiren (), Rainer Nägele (), Stefanie Paluch (), Christoph Peters (), Jens Poeppelbuss (), Susanne Robra-Bissantz (), Carsten Schultz (), Jan H. Schumann (), Jochen Wirtz () and Nancy V. Wünderlich ()
Additional contact information
Tilo Böhmann: University of Hamburg
Angela Roth: Friedrich-Alexander-Universität Erlangen-Nürnberg
Gerhard Satzger: Karlsruhe Institute of Technology (KIT)
Carina Benz: Karlsruhe Institute of Technology (KIT)
Daniel Beverungen: Paderborn University
Andreas Boes: Institut für Sozialwissenschaftliche Forschung e.V.
Christoph Breidbach: The University of Queensland
Martin Gersch: Freie Universität Berlin
Gerhard Gudergan: FIR an der RWTH Aachen
Jens Hogreve: Catholic University Eichstätt-Ingolstadt
Christian Kurtz: University of Hamburg
Barbara Langes: Institut für Sozialwissenschaftliche Forschung e.V.
Jan Marco Leimeister: University of Kassel
Tom Lewandowski: University of Hamburg
Thomas Meiren: Fraunhofer Institute for Industrial Engineering (IAO)
Rainer Nägele: Fraunhofer Institute for Industrial Engineering (IAO)
Stefanie Paluch: RWTH Aachen University
Christoph Peters: University of the Bundeswehr Munich
Jens Poeppelbuss: Ruhr-Universität Bochum
Susanne Robra-Bissantz: TU Braunschweig, Institut für Wirtschaftsinformatik - Abteilung Service-Informationssysteme
Carsten Schultz: Christian Albrechts University of Kiel
Jan H. Schumann: University of Passau
Jochen Wirtz: National University of Singapore
Nancy V. Wünderlich: Technische Universität Berlin

Electronic Markets, 2025, vol. 35, issue 1, No 27, 20 pages

Abstract: Abstract Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented solutions. Sociological theory has proposed “boundary objects” as an effective umbrella for communication and cooperation among communities. Therefore, we introduce continuous value shaping (CVS) as a boundary object describing service innovation approaches along five principles. We reflect on this concept through the different disciplinary lenses of researchers in service marketing, information systems, service engineering, sociology of work, and innovation management. These perspectives highlight how the CVS principles already connect to discourses within the individual disciplines. However, the CVS concept will not only provide an umbrella to embrace existing activities in different academic disciplines. It also assists to identify research themes that will benefit from uniting the power of these disciplines, and it can serve as an integrating framework to conceptualize complex service innovation approaches. Thus, the CVS concept should guide both researchers and practitioners to develop and implement novel innovation and transformation efforts—in and across organizations.

Keywords: Continuous value shaping (CVS); Service research; Service innovation; Digitalization; Sustainability; Interdisciplinary research (search for similar items in EconPapers)
JEL-codes: M10 O30 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12525-025-00771-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00771-1

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-025-00771-1

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().