EconPapers    
Economics at your fingertips  
 

The impacts of purchase verification badge and review typesetting on voting behaviors of public assessors towards suspicious positive online reviews

Pengkun Wu, Liuyan Chen and Yuanyuan Wu ()
Additional contact information
Pengkun Wu: Sichuan University
Liuyan Chen: Sichuan University
Yuanyuan Wu: Southwestern University of Finance and Economics

Electronic Markets, 2025, vol. 35, issue 1, No 83, 20 pages

Abstract: Abstract To tackle the issue of numerous suspicious reviews, some platforms have adopted crowdsourcing by inviting consumers to become public assessors. Drawing on cognitive load theory, this study examines the impact of purchase verification (PV) badges and review typesetting on voting behaviors, as well as their moderating roles in the relationship between review depth and voting behavior. Through five experiments, we demonstrate that review depth and typesetting influence voting behavior through serial mediations involving perceived reviewer effort and review helpfulness. PV badges influence voting through review credibility and review helpfulness. Both PV badges and review typesetting act as negative moderators between review depth and voting behavior. This pioneering study highlights the critical roles of PV badges and typesetting in public assessment systems, offering valuable insights for platform management.

Keywords: Suspicious reviews; Review voting; Review depth; Review typesetting; Purchase verification; M (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12525-025-00833-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00833-4

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-025-00833-4

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-10-04
Handle: RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00833-4