EconPapers    
Economics at your fingertips  
 

The effects of competitors on new product launch and market expansion in the hybrid car market

Yizao Liu ()
Additional contact information
Yizao Liu: The Pennsylvania State University

Empirical Economics, 2018, vol. 55, issue 4, 1849-1868

Abstract: Abstract This paper evaluates the effect of competitors on automakers’ new product launch and market expansion decisions in the hybrid car market. Using data from the entire history in US hybrid car market from 2000 to 2014, this paper estimates a Poisson model with endogeneous switching to account for the initial launch and the following expansion decisions. The results indicate that the presence of competing brands’ hybrid vehicle models has a net positive effect on a brand’s initial launch and expansion decisions. This suggests that demand expansion and market learning from competitors’ hybrid model launch and consumer cultivation are very important for this relatively new technology. Further, I find that the impact of competitors varies over time, vehicle origins, and classes.

Keywords: Competitor; New product launch; Entry; Demand expansion; Hybrid car (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s00181-017-1342-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:empeco:v:55:y:2018:i:4:d:10.1007_s00181-017-1342-2

Ordering information: This journal article can be ordered from
http://www.springer. ... rics/journal/181/PS2

Access Statistics for this article

Empirical Economics is currently edited by Robert M. Kunst, Arthur H.O. van Soest, Bertrand Candelon, Subal C. Kumbhakar and Joakim Westerlund

More articles in Empirical Economics from Springer
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2019-05-08
Handle: RePEc:spr:empeco:v:55:y:2018:i:4:d:10.1007_s00181-017-1342-2