The social value of a ridesharing platform: a hedonic pricing approach

Yongwook Paik () and Christos Makridis
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Yongwook Paik: Korea Advanced Institute of Science and Technology

Empirical Economics, 2023, vol. 64, issue 5, No 6, 2125-2150

Abstract: Abstract Governments around the world have been facing the challenges of regulating the ever-increasing prevalence of ridesharing platforms, leading to a proliferation of academic and policy debates about the social value of such platforms. However, the overall social value is still unclear because when analyzing the net benefit provided by ridesharing platforms, prior studies have focused on either supply side (i.e., drivers) or demand side (i.e., passengers) users without considering nonusers. Conversely, some studies that have considered the spillover effect of a ridesharing platform on nonusers have not simultaneously considered the net benefit for users. In this study, we propose that a hedonic pricing model can be used as a reasonably straightforward approach to collectively quantify the social value of a ridesharing platform for both users and nonusers. Using this approach, we exploit plausibly exogenous variation in the staggered entry of Uber into different metropolitan areas between 2010 and 2016 and find that the entry of Uber leads to, on average, a 2.8% increase in median housing prices per square foot within a metropolitan area. We also find that there is substantial spatial heterogeneity, with benefits concentrated in areas with greater dependence on public transportation and higher levels of traffic delay. By quantitatively computing the social value of a ridesharing platform with a hedonic pricing model, our study helps government regulators generate policies that are more likely to promote public welfare and become less susceptible to political whims.

Keywords: Platform; Hedonic pricing; Social value; Ridesharing; Uber (search for similar items in EconPapers)
JEL-codes: D60 I31 M13 R23 R41 (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s00181-022-02310-9

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