Context-appropriate environmental attitude measurement in Nigeria using the Campbell paradigm

Charles A. Ogunbode (), Laura Henn and Nicole Tausch
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Charles A. Ogunbode: University of Bergen
Laura Henn: Otto-von-Guericke Universität
Nicole Tausch: University of St Andrews

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2020, vol. 22, issue 3, No 22, 2158 pages

Abstract: Abstract The need to tailor environmental policies in Africa with an understanding of public attitudes is commonly acknowledged, but efforts to generate such understanding are generally constrained by a lack of reliable context-appropriate measures. Attempts to ‘borrow’ Western measures in African research are typically undermined by the cross-cultural inequivalence of constructs and theoretical models. Consequently, we tested the potential of the Campbell paradigm—an approach that enables context-specific adaptation of attitude measurement, among a Nigerian sample (N = 543). Data were gathered with a questionnaire survey. Our findings show that a context-appropriate environmental attitude measure can be obtained by assessing the behaviours and intention statements Nigerians execute in response to environmental issues. On average, pro-environmental attitude levels among our sample were characterized by professed intentions to perform the most difficult behaviours and actual engagement in the least difficult behaviours. The environmental attitude measure derived using the Campbell paradigm is positively related to other conventional attitude indicators including the perceived threat of climate change, concern, efficacy beliefs and acceptance of responsibility for mitigation. We conclude that the Campbell paradigm offers a viable avenue to proceed beyond simple assessments of professed environmental attitudes to more accurate evaluations of Africans’ disposition to strive for the achievement of ecological goals in difficult circumstances.

Keywords: Attitude measurement; Environmental attitudes; Attitude–behaviour gap; Africa; Cultural sensitivity (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/s10668-018-0281-1

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