Impact of green trust and green perceived quality on green purchase intentions: a moderation study

Allah Wasaya (), Muhammad Abid Saleem (), Jamil Ahmad (), Muhammad Nazam (), M. Mohsin Ali Khan () and Mohammad Ishfaq ()
Additional contact information
Allah Wasaya: COMSTAS University Islamabad
Muhammad Abid Saleem: Charles Darwin University
Jamil Ahmad: COMSTAS University Islamabad
Muhammad Nazam: University of Agriculture
M. Mohsin Ali Khan: NUML Multan Campus
Mohammad Ishfaq: COMSTAS University Islamabad

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2021, vol. 23, issue 9, No 35, 13418-13435

Abstract: Abstract The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention. Environmental awareness plays the role of a moderator here. Analyses of the sample of 306 consumers, taken from different consumers of energy savers in southern Punjab, Pakistan, revealed interesting findings. Green trust, green perceived risk and green perceived quality were found significant in predicting green purchase intention. Further, environmental awareness significantly moderated the relationships between green purchase intentions and its predictors. Previous studies on green purchase intentions have predominantly fixated on simple models at any given time. However, researchers increasingly claim that an elaborate demonstration may provide a better understanding of customers’ green purchase intention.

Keywords: Environmental awareness; Green trust; Green perceived quality; Green perceived risk; Green purchase intentions (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://link.springer.com/10.1007/s10668-020-01219-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:endesu:v:23:y:2021:i:9:d:10.1007_s10668-020-01219-6

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10668

DOI: 10.1007/s10668-020-01219-6

Access Statistics for this article

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development is currently edited by Luc Hens

More articles in Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().