Assessing the prioritization of barriers toward green innovation: small and medium enterprises Nexus

Fengsheng Chien (), Hafiz Waqas Kamran (), Muhammad Atif Nawaz (), Nguyen Ngoc Thach (), Pham Dinh Long () and Zulfiqar Ali Baloch ()
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Fengsheng Chien: Fuzhou University of International Studies and Trade
Hafiz Waqas Kamran: Iqra University
Muhammad Atif Nawaz: The Islamia University of Bahawalpur
Nguyen Ngoc Thach: Banking University HCMC
Pham Dinh Long: Ho Chi Minh City Open University
Zulfiqar Ali Baloch: Nanjing University of Aeronautics and Astronautics

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2022, vol. 24, issue 2, No 17, 1897-1927

Abstract: Abstract Over recent years, there was a substantial rise globally in the importance of the environmental agenda for SMEs. The customer becomes now conscious of their consumer choices' environmental consequences. This research has also identified obstacles to introducing green business activities in small- and medium-sized enterprises and increase sustainable development. The green innovation barriers refer to green products, processes, and management; therefore, it is important to minimize restrictions on clean technology implementation in small- and medium-sized enterprises. This study uses an integrated decision process to define primary barriers, sub-obstacles, and approaches to addressing those obstacles to Saudi Arabia's green innovation practices. Through extensive literature review and twelve experts' opinions, six key barriers, twenty-five sub-barriers, and plans to reduce obstacles were identified. Using the fuzzy analytical hierarchy process (FAHP), key barriers and sub-barriers are assessed. The methodology used to rank strategies is the Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (FTOPSIS). Five Saudi Arabia SMEs are involved in the study of the proposed integrated decision model. The FAHP reports that the key obstacles to introducing green practices in SMEs are “political obstacles” The FTOPSIS, therefore suggesting that “developing research methods to deliver green innovation in small- and medium-sized enterprises" is the best approach to addressing barriers in green innovation adoption in SMEs.

Keywords: SMEs; Barriers; Green innovation; Sustainable development; FAHP; FTOPSIS; Saudi Arabia (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s10668-021-01513-x

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