Mechanism of rural land landscape cultural value co-creation: scenario, cognitions, and farmers’ behavior

Siyu Zhang (), Li Chen, Weiyan Hu () and Gaosheng Li
Additional contact information
Siyu Zhang: Shandong University of Finance and Economics
Li Chen: Huazhong Agricultural University
Weiyan Hu: Huazhong Agricultural University
Gaosheng Li: Huazhong Agricultural University

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2025, vol. 27, issue 1, No 16, 509-530

Abstract: Abstract It is very important for rural revitalization and sustainable development of agriculture and rural areas to improve farmers’ capability of rural land landscape cultural value co-creation (RLLCVC). We established the research framework, designed a scale for farmers’ co-creation behavior, and used the questionnaire survey, structural equation model, and spatial analysis to analyze the cognitions, scenario, and farmers’ behavior of the RLLCVC. The results show that the cognitions include attitude, subjective norms, and perceptual behavior control. The attitude is the highest, followed by subjective norms, and the perceived behavior control is the lowest. The farmers’ value co-creation behavior is low. Cognitions have a significant positive correlation with farmers’ participation behavior and citizenship behavior, and the influence of cognitions on citizenship behavior is higher than that of participation behavior. For the external scenario, the cognitions of farmers closer to the leisure agriculture demonstration site have a significantly higher positive impact on participation behavior than that of farmers farther away. Under the situation of policy intervention, the positive impact of cognitions on participation behavior and citizenship behavior is significantly higher than that of farmers without policy intervention. We should improve the farmers’ land value creation capability to promote the transformation of farmers’ cognitions into co-creation behavior.

Keywords: Cognitions; External scenario; Farmers’ behavior; Rural land landscape cultural value co-creation; Structural equation model (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10668-023-04290-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:endesu:v:27:y:2025:i:1:d:10.1007_s10668-023-04290-x

Ordering information: This journal article can be ordered from
http://www.springer.com/economics/journal/10668

DOI: 10.1007/s10668-023-04290-x

Access Statistics for this article

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development is currently edited by Luc Hens

More articles in Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().