Unlocking competitive edge and sustainability through Make-to-Order manufacturing: an empirical investigation

Surbhi Upadhyay (), Suresh Kumar Garg and Rishu Sharma
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Surbhi Upadhyay: Delhi Technological University
Suresh Kumar Garg: Delhi Technological University
Rishu Sharma: G B Pant DSEU, Okhla 1 Campus

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2025, vol. 27, issue 4, No 21, 8834 pages

Abstract: Abstract In order to minimise the adverse impacts on the environment, manufacturers, policymakers, and society have all been interested in sustainable manufacturing. Several factors related to Configurable Product, Customer Need, Emerging Technology, Information Technology, Market Performance, Organisation Readiness are being studied by the researchers in this process. Make To Order (MTO), as an approach towards management of manufacturing helps to reduce the over production and thus wastage of the items and helps in sustainable manufacturing along with improving the competitiveness of the organisation. The goal of this study is constructing a sustainability model using a MTO manufacturing system. From the responses of structured questionnaires, PLS-SEM (SMART PLS 4), i.e. Partial Least Squares approach to structural equation modelling has been used to develop the model and determine the strength of the relation between items. The empirical findings demonstrate that all the approaches have a significant effect on MTO manufacturing system. Competitive Advantage acts as a mediator for the relationship between MTO and Sustainable manufacturing. The current literature on sustainable manufacturing initiatives has been extended and improved by these findings, and give researchers a fresh angle from which to further explore this idea.

Keywords: Sustainable manufacturing; Competitive advantage; PLS-SEM; Make to Order (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10668-023-04255-0

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