Unveiling greenwashing dynamics: exploring the nexus between transparent corporate practices, employee perspectives, and ethical leadership impact

Zhuyun Xie (), Yue Liu (), Yang Liu () and Lu Xu ()
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Zhuyun Xie: Jiangsu University
Yue Liu: Jiangsu University
Yang Liu: Liaocheng University
Lu Xu: Jiangsu University

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2025, vol. 27, issue 9, No 51, 21565 pages

Abstract: Abstract This research delves into the complex dynamics of greenwashing communication (GC), organizational transparency (OT), employee perception of greenwashing (EPG), and ethical leadership (EL) within the Chinese manufacturing industry. The study encompasses 539 employees from manufacturing organizations in the Jiangsu region, with data analysis conducted through partial least square structural equation modeling (PLS-SME) using SmartPLS 4. The findings disclose that GC positively and significantly influences OT and EPG. Moreover, OT significantly influences EPG and mediates the relationship between GC and EPG. Furthermore, EL plays a vital role in intensifying the positive impacts of GC on OT, especially in organizations that place a strong emphasis on EL. Practically, this study guides how to enhance environmental communication strategies within companies by promoting authentic and transparent communication.

Keywords: Greenwashing communication; Organizational transparency; Employees; Perception of greenwashing; Ethical leadership (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10668-024-04665-8

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