The dark side of social media game: the addiction of social gamers

Mehrnaz Kalhour and Jhony Choon Yeong Ng ()
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Mehrnaz Kalhour: Nanjing University of Aeronautics and Astronautics
Jhony Choon Yeong Ng: Nanjing University of Aeronautics and Astronautics

Economia e Politica Industriale: Journal of Industrial and Business Economics, 2016, vol. 43, issue 2, No 5, 219-230

Abstract: Abstract There is a rise in the number of people playing social games in recent years. Based on our observations, we found that many social gamers were spending a lot of time and money on social games. They were addicted to the social games. To have a better understanding of the virtual consumption behavior, we conducted this research using a grounded theory approach. We found that social gamers were willing to spend a lot of time and money on the game because by playing the game, they could: get an enhanced self-concept and self-efficacy, get a sense of community belonging, and distract themselves from the challenges in their lives.

Keywords: Social media; Social gaming; Grounded theory (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s40812-016-0025-x

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