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Is rate of return pricing a useful approach when value-based pricing is not appropriate?

Michael Drummond () and Adrian Towse
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Michael Drummond: University of York
Adrian Towse: Office of Health Economics

The European Journal of Health Economics, 2019, vol. 20, issue 7, No 1, 945-948

Date: 2019
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DOI: 10.1007/s10198-019-01032-7

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