The impact of deregulation on the movie box office after Taiwan’s entry into the WTO: the difference-in-differences estimation

Wen-jhan Jane, Wei-peng Chen () and Yuan-lin Hsu ()

Eurasian Business Review, 2015, vol. 5, issue 2, 289-308

Abstract: This article estimates the impact of Taiwan’s Entry into the WTO on the movie box office. A sample of 2392 box office movies for the period 2002–2010 was examined by using difference-in-differences (DiD) models. The impact of Taiwan’s entry into the WTO on the movie box office was found to be negative by at least 1.83 million USD per year. Contrary to the normal perception of a preference for foreign (Hollywood) movies, the evidence based on a short-run analysis shows that Taiwanese preferred local movies. Compared to foreign movies, a local movie’s box office receipts were on average 2.03–2.41 % higher, ceteris paribus. The evidence corresponds to the discussion of the cultural premium. Copyright Eurasia Business and Economics Society 2015

Keywords: Deregulation of foreign movies; Difference-in-differences estimation; Movie box office; World Trade Organization (WTO); C31; L51; Z11 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurasi:v:5:y:2015:i:2:p:289-308

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DOI: 10.1007/s40821-015-0025-1

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