Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market

Viet-Ngu Hoang, Takao Iida (), Shigeru Matsumoto (), Natsuki Watanabe () and Clevo Wilson ()
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Takao Iida: Sapporo University
Shigeru Matsumoto: Aoyama Gakuin University
Natsuki Watanabe: The University of Tokyo

Eurasian Business Review, 2016, vol. 6, issue 3, No 9, 405-415

Abstract: Abstract Although hundreds of thousands of organic products are traded on a daily basis, it is less known how imported organic products are evaluated by consumers in an importing country. The paper analyzes Japanese wine point of sale (POS) data to examine whether consumers differentiate between local and imported organic products. The results of our hedonic analyses show that the premium for imported organic red (white) wines is about 42.996 % (8.872 %) while that for domestic red (white) organic wines is about 6.440 % (1.214 %), implying that Japanese consumers pay higher premiums for imported organic agricultural products than for those produced in Japan.

Keywords: Hedonic analysis; Japanese wine market; Organic farming; POS data (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s40821-016-0047-3

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