Analysis of household broadband technology preferences in Slovenia

Matej Švigelj () and Nevenka Hrovatin ()
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Matej Švigelj: University of Ljubljana
Nevenka Hrovatin: University of Ljubljana

Eurasian Business Review, 2019, vol. 9, issue 4, No 2, 407-422

Abstract: Abstract This paper empirically examines the factors broadband users take into account when choosing their fixed broadband access mode in Slovenia. The conditional logit model was employed incorporating the survey data. The results reveal that the socioeconomic characteristics of users (age, education, gender, presence of student/pupil in the household, living in the city, subscription to TV services, and preferences for speed) influence the choice between different broadband access modes. Contrary to our expectations, access mode characteristics (the price, the download speed) have no statistically significant impact on the choice of the broadband access mode. This may be attributed to the intense price competition among different broadband technologies resulting in the price convergence and behavior of users, which tend to use the internet mainly for basic services. The results of the analysis may hold important implications for internet service providers when identifying appropriate strategies to attract customers to subscribe to their broadband technologies.

Keywords: Broadband; Demand; Fibre; Conditional logit model (search for similar items in EconPapers)
JEL-codes: D12 L86 L96 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s40821-019-00127-8

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