EconPapers    
Economics at your fingertips  
 

Consumer use intention of online financial products: the Yuebao example

Huosong Xia () and Zhe Hou
Additional contact information
Huosong Xia: Wuhan Textile University
Zhe Hou: Wuhan Textile University

Financial Innovation, 2016, vol. 2, issue 1, 1-12

Abstract: Abstract Drawing on a valence framework and innovation diffusion theory, this study examines Yuebao deployment to model consumers’ intention to use financial products offered online. We collect data via an online survey among a young age bracket and use a VisualPLS graphic interface to test our model. The results indicate that first, compatibility and advantages in relative utility significantly enhance consumers’ use intentions and that ease of use has an indirect influence. Second, the negative utility of perceived risk no longer significantly affects intention to use. This mainly lies in consumers’ perceived risk focused on the security of online financial products, which has become a part of all online transactions. Third, trust indirectly affects intention to use by influencing utility.

Keywords: Online financial products; Utility; Trust; Innovation diffusion theory; Use intention; Yuebao (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://link.springer.com/10.1186/s40854-016-0041-x Abstract (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fininn:v:2:y:2016:i:1:d:10.1186_s40854-016-0041-x

Ordering information: This journal article can be ordered from
http://www.springer. ... nomics/journal/40589

DOI: 10.1186/s40854-016-0041-x

Access Statistics for this article

Financial Innovation is currently edited by J. Leon Zhao and Zongyi

More articles in Financial Innovation from Springer, Southwestern University of Finance and Economics
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-20
Handle: RePEc:spr:fininn:v:2:y:2016:i:1:d:10.1186_s40854-016-0041-x