Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic

Thamir Hamad Alaskar () and Amin K. Alsadi
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Thamir Hamad Alaskar: Imam Mohammad Ibn Saud Islamic University
Amin K. Alsadi: Imam Mohammad Ibn Saud Islamic University

Future Business Journal, 2023, vol. 9, issue 1, 1-13

Abstract: Abstract Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. This study contributes to a better understanding of m-commerce adoption intention in developing countries, particularly in Saudi Arabia. Both theoretical and practical implications of interest can be derived from this study.

Keywords: Critical drivers; Mobile commerce; Technology adoption; SMEs; Saudi Arabia (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1186/s43093-023-00190-8

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