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Exploratory Analysis of Modularization Strategy Based on the Theory of Constraints Thinking Process

Fabricio Eidelwein (), Fabio Antonio Sartori Piran (), Daniel Pacheco Lacerda (), Aline Dresch () and Luis Henrique Rodrigues ()
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Fabricio Eidelwein: Universidade do Vale do Rio dos Sinos – UNISINOS
Fabio Antonio Sartori Piran: Universidade do Vale do Rio dos Sinos – UNISINOS
Daniel Pacheco Lacerda: Universidade do Vale do Rio dos Sinos – UNISINOS
Aline Dresch: Universidade do Vale do Rio dos Sinos – UNISINOS
Luis Henrique Rodrigues: Instituto de Estudos Sistêmicos do Brasil

Global Journal of Flexible Systems Management, 2018, vol. 19, issue 2, 111-122

Abstract: Abstract The search for competitiveness has led companies to increase the variety of products on offer in their portfolios with the aim of broadening their consumer market. However, there is a trade-off between increasing product variety and operational performance. Thus, the aim of this paper is to analyze the critical root causes that can prevent manufacturing companies from obtaining sustainable growth, by showing how modularization strategy can contribute in this area. In order to achieve the proposed objective, a bibliographical review was carried out for the topic, and an effect–cause–effect analysis was subsequently structured using the theory of constraints thinking process. From the main results, it was possible to identify that, besides the use of modularization strategy, supplier participation in the product development process needs to be considered, as well as defining constraints in the flow of production and postponing the definition of final products. Another contribution from the article is it presents an integrated effect–cause–effect analysis that lays out the contributions from modularization strategy. Adopting the strategy can contribute toward manufacturing companies obtaining sustainable growth.

Keywords: Modularization; Modularization strategy; Operational performance; Product variety; Theory of constraints (search for similar items in EconPapers)
Date: 2018
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