Transient Competitive Advantage Model (TCAM) to Analyze Companies in the Context of Transience

Camila Cristina Rodrigues Salgado (), Renan Felinto de Farias Aires () and Afrânio Galdino Araújo ()
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Camila Cristina Rodrigues Salgado: Federal University of Paraíba
Renan Felinto de Farias Aires: Federal Rural University of the Semi-arid
Afrânio Galdino Araújo: Federal University of Rio Grande do Norte

Global Journal of Flexible Systems Management, 2022, vol. 23, issue 2, No 2, 185-199

Abstract: Abstract Today’s economy is characterized by rapid change. However, since many strategic ideas originated under more stable conditions, thinking has remained rooted in a more stable time. In this respect, a new perspective emerged based on transient competitive advantage, that is, practices that adapt to environments where advantages come and go. Given that there are no practical ways to analyze these ideas, enabling them to effectively contribute to organizations, the present study aims to propose a model to analyze companies from the standpoint of transient competitive advantages. To that end, the Transient Competitive Advantage Model was created and applied in a multiple case study carried out in Information Technology (IT) startups in order to show its operability. Results revealed that the model was able to consolidate essential elements in practical and easy-to-understand issues. In short, the model implements the idea of transience, opposes a strong paradigm of traditional strategies: the notion of sustainable competitive advantage. Thus, a new reference for strategies was presented, based on the premise that the way of doing things in uncertain environments must be changed.

Keywords: Competitive advantage; New strategy playbook; Strategy; Transient competitive advantage; Transient Competitive Advantage Model (TCAM) (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s40171-021-00296-4

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