Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations

Olukorede Adewole ()

International Journal of Corporate Social Responsibility, 2022, vol. 7, issue 1, 1-18

Abstract: Abstract The relationship between ‘CSR and Brands to the sustainable business environment coupled with climatic changes and environmental issues; ‘while emphasizing the potentials of ‘CSR from brand reputation translation to equity as a tool for mitigating climate change mitigation and enhancing corporate financial performances has been extensively presented. A value – based dimension becomes clear realizing the link and connection between ‘CSR, brand and brand association recognizing the key constructs and the translation of brand reputation to equity. The high R – value of 0.9753 between brand reputation and financial performances implies by adopting ‘CSR which enhances brand reputation and translates to equity; corporations, companies and organizations can use ‘CSR as a strategic tool for increased profitability and returns. It is extremely significant for companies, firms and corporations to take cognizance of ‘CSR and recognize its key roles as brand promoter, gaining increased customer and brand loyalty, and translation of brand reputation to brand equity. Finally, relevant models and novel proposed models have been presented extensively; ‘giving insightful delineation of this crucial subject emphasizing and stressing the need to also look beyond the models rather giving a complimentary treatment and consideration. ‘CSR as a strategic tool built and imbibed in business model becomes crucial and can be the key driver and tool to abate climate change, gain increased brand loyalty and enhance financial performances.

Keywords: Brand reputation; Equity; Financial performance; Environmental Sustainability; Climate; CSR (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1186/s40991-022-00073-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:ijocsr:v:7:y:2022:i:1:d:10.1186_s40991-022-00073-1

Ordering information: This journal article can be ordered from
https://jcsr.springeropen.com/

DOI: 10.1186/s40991-022-00073-1

Access Statistics for this article

International Journal of Corporate Social Responsibility is currently edited by René Schmidpeter and Samuel O. Idowu

More articles in International Journal of Corporate Social Responsibility from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().