Investigating the potential domino effect of a dazzling fiscal-period on CSR performance: a luxury brand scenario

Abhinav Karthikeyan Ravichandran () and Rashmi Singh ()
Additional contact information
Abhinav Karthikeyan Ravichandran: Indian Institute of Technology (ISM) Dhanbad
Rashmi Singh: Indian Institute of Technology (ISM) Dhanbad

International Journal of Corporate Social Responsibility, 2024, vol. 9, issue 1, 1-14

Abstract: Abstract A consensus and buying pattern regarding luxury brands has endured a paradigm shift from being envied to being questioned or entirely overlooked. The pandemic has led to a fair share of economic implications. Brands are forced to watch their product range fully, except for reserving a portion of merchandise optimistic for brand jingoism. The study aims to quantify the impacts of financial metrics utilized to gain goodwill amidst an average consumer’s mindset. A composite Corporate Social Responsibility (CSR) score represents the extent of a luxury brand’s efforts in contributing to social and environmental concerns. The CSR score is hypothesized against these brands’ financial and brand-value metrics. A Few Research questions are proposed on the same. A Panel-level analysis is undertaken to quantify the dependence and obtain insights. Relevant data is collected, with metrics identified from financial statements. The impacts of financial metrics and the firm’s age on the CSR score are determined. While the Profit Margin, firm size, Tobin’s Q, and Firm Age contribute positively to the CSR score, the firm’s Return on Assets has a surprising negative influence. The impact of net income accrued is negligible, as inferred.

Keywords: Luxury brands; Corporate social responsibility; Financial performances; Brand value (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1186/s40991-024-00092-0 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:ijocsr:v:9:y:2024:i:1:d:10.1186_s40991-024-00092-0

Ordering information: This journal article can be ordered from
https://jcsr.springeropen.com/

DOI: 10.1186/s40991-024-00092-0

Access Statistics for this article

International Journal of Corporate Social Responsibility is currently edited by René Schmidpeter and Samuel O. Idowu

More articles in International Journal of Corporate Social Responsibility from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().