Green Buying Behavior: A Shift Towards Sustainable Development

Preyal Sanghvi (), Pratima Shukla (), Varimna Singh () and Reshmi Menon ()
Additional contact information
Preyal Sanghvi: Som Lalit Institute of Management Studies
Pratima Shukla: SAL Institute of Management
Varimna Singh: K J Somaiya Institute of Management
Reshmi Menon: Som Lalit Institute of Management Studies

International Journal of Global Business and Competitiveness, 2025, vol. 20, issue 1, No 5, 42-52

Abstract: Abstract In today’s era, retaining customers while minimizing environmental degradation is a key challenge. Sustainable development, emphasizing ecological preservation, economic growth, and responsible consumption, has gained prominence as consumers recognize the harmful effects of pollution and global warming. Green marketing reflects environmentally conscious purchasing behavior, focusing on goods and services that minimize environmental harm. This study investigates factors influencing green product purchase intentions, including pro-environmental concerns, awareness of eco-friendly products, price sensitivity, and socio-demographic variables. A structured questionnaire collected responses from 500 young consumers, analyzed using SPSS and SMART PLS software. The study’s theoretical approach, which is based on the theory of planned behavior (TPB) and the Engel, Kollat, and Blackwell (EKB) model, aims to understand the green purchasing behavior of youth in urban environments, with insights applicable to cities like Ahmedabad.

Keywords: Green consumerism; Pro-environment concerns; Ecological behavior; Green intention (search for similar items in EconPapers)
JEL-codes: D12 M31 Q01 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s42943-025-00112-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:ijogbc:v:20:y:2025:i:1:d:10.1007_s42943-025-00112-1

Ordering information: This journal article can be ordered from
https://www.springer ... gement/journal/42943

DOI: 10.1007/s42943-025-00112-1

Access Statistics for this article

International Journal of Global Business and Competitiveness is currently edited by Kirankumar S. Momaya and Sushil

More articles in International Journal of Global Business and Competitiveness from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().