Coopetition and Strategic Innovation: A Structured Literature Review Using Argumentation-Based TISM

Kamala Kannan Dinesh () and Abhilasha Meena ()
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Kamala Kannan Dinesh: O.P. Jindal Global University, Jindal Global Business School
Abhilasha Meena: University of Delhi, Department of Management Studies, School of Open Learning

International Journal of Global Business and Competitiveness, 2025, vol. 20, issue 2, No 2, 80-94

Abstract: Abstract The evolving concept of coopetition management proves critically important when viewed through multiple theoretical and analytical lenses. Ensuring innovation management supports a firm's strategic goals represents a fundamental dimension. This study explores how businesses merge strategic innovation with coopetition to maintain their competitive edge in international markets. This study utilises the Total Interpretive Structural Modelling (TISM) method based on argumentation to structure the literature review, which, as a process, provides a conceptual model. This method interprets the linkages and structural forces that motivate innovation and competitor collaboration. The study explores critical factors through a literature review, which is then modelled using TISM to understand their relationships and strategic implications. The findings highlight that creating a supportive environment is critical to promoting entrepreneurship and innovation. To enhance collaborative efforts, building trust and transparency within partnerships and networks is crucial. The strategic achievement in terms of global expansion and international growth strategies depends on effective resource management, capability development, and competitive enhancement.

Keywords: Strategic innovation; Coopetition; Argumentation-based TISM; Competitiveness (search for similar items in EconPapers)
JEL-codes: F62 L1 L24 L26 O32 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s42943-025-00118-9

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