Managing the innovation legitimacy of the sharing economy
Jiyoung Hwang ()
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Jiyoung Hwang: The University of North Carolina at Greensboro
International Journal of Quality Innovation, 2019, vol. 5, issue 1, 1-21
Abstract Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this research evaluates the legitimacy and corporate social responsibility (CSR) of sharing economy. The current stance of sharing economy’s legitimacy is discussed regarding regulations; legal, tax, and labor issues; politics and lobbying behaviors; social inequality; and societal and economic impact, along with its core concept, sharing. This paper further delineates how CSR and CSR communication can help sharing economy firms manage the challenged legitimacy. As one of the first research attempts, the current paper sheds lights on the dark side of sharing economy and the value of CSR to resolve some concerns about its legitimacy.
Keywords: Sharing economy; Legitimacy; Corporate social responsibility; CSR communication (search for similar items in EconPapers)
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