A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

Ho-Young Ahn (), Lei Wu (), Stephanie Kelly () and Eric Haley ()

International Journal of Public Health, 2011, vol. 56, issue 3, 279 pages

Abstract: Employing qualitative methodology to understand how college students respond to conflicting messages will assist health promotion practitioners develop more effective alcohol abuse prevention messages and provide suggestions for researchers for studying this phenomenon from other perspectives in the future. Implications are further discussed within. Copyright Swiss School of Public Health 2011

Keywords: Binge drinking; Students; Health messages; Contradiction (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/s00038-010-0217-5

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