Geographic variations in electronic cigarette advertisements on Twitter in the United States

Hongying Dai (), Michael J. Deem and Jianqiang Hao
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Hongying Dai: Children’s Mercy Hospital
Michael J. Deem: Indiana State University
Jianqiang Hao: Bellevue University

International Journal of Public Health, 2017, vol. 62, issue 4, No 6, 479-487

Abstract: Abstract Objectives Studies have identified a proliferation of e-cigarette advertisements on Twitter. We investigate whether the prevalence of e-cigarette related advertising is associated with state tobacco regulations after taking socio-economic characteristics into account. Methods We collected e-cigarette related tweets from July 23 to October 14, 2015 (n = 757,167) on Twitter. State regulations and smoking prevalence were provided by the Campaign for Tobacco-Free Kids program. The socio-economic data were provided by the American Community Survey. Results The number of commercial tweets was 319,041/day with a high potential reach (830,495,700/day). The prevalence of commercial tweets varied significantly by US state. The higher prevalence of e-cigarette advertising was associated with states with better tobacco control impact (r = 0.54, p

Keywords: E-cigarette; Commercial; Prevalence; State regulation; Socio-economic factors (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/s00038-016-0906-9

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