Factors influencing online shopping behavior of university students

Ashish Kumar, Monika Saini () and Preeti Hans
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Ashish Kumar: Manipal University Jaipur
Monika Saini: Manipal University Jaipur
Preeti Hans: Manipal University Jaipur

International Journal of System Assurance Engineering and Management, 2019, vol. 10, issue 4, No 33, 865 pages

Abstract: Abstract This article is focused on examining the factors that influence the online shopping behaviour of university students. A very less studies, have been carried out which explicitly addressed the impact of gender, locality, year of study and stream of students on the factors influencing online shopping. Using exploratory factor analysis and non-parametric testing tools, the present study examines gender, locality, stream, and year of study differences across the four factors. The empirical study demonstrate that among four factors some have significant differences with the factors named as security & description, convenience, captivating and promotion. The results also show that stream of students have no significant difference with four factors.

Keywords: Factor structure; Online shopping; Gender; Year of study; Stream; Locality (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s13198-019-00797-7

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