Towards promoting interactivity in a B2B web community

Chima Adiele ()
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Chima Adiele: Trinity Western University

Information Systems Frontiers, 2011, vol. 13, issue 2, No 7, 237-249

Abstract: Abstract The convergence of social and technological networks have given impetus to web communities (WCs) as a business enabler in the virtual marketplace. WCs have evolved from social phenomena that have no business dimension to a powerful tool that most successful organizations leverage to create interactions among customers or suppliers of a company’s product. WC becomes economically interesting with the increasing size of the community where members are active participants in sharing ideas and knowledge. There are inherent problems, however, associated with the increasing size of a WC, especially determining the contributions of members in sustaining the community’s interactivity and techniques to promote interactivity in the community. B2C Web community (B2C-WC) has been extensively discussed in the literature. Not much, however, has been done in the area of B2B Web community (B2B-WC). In this paper, we present an interactivity model that dynamically measures the contributions of members of a B2B-WC, and also determines the community’s interactivity level. We design promotional techniques tailored to meet individual member’s needs in a B2B-WC. We use extensive simulation studies to evaluate the performance of our model under various conditions.

Keywords: Web community; Web 2.0; Interactivity model; B2B; Behavior theories; Filter mechanism; Simulation (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s10796-009-9187-7

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