Business-to-business e-commerce adoption: An empirical investigation of business factors

Narasimhaiah Gorla (), Ananth Chiravuri () and Ravi Chinta ()
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Narasimhaiah Gorla: American University of Sharjah
Ananth Chiravuri: UAE University
Ravi Chinta: University at Montgomery

Information Systems Frontiers, 2017, vol. 19, issue 3, No 15, 645-667

Abstract: Abstract We develop an overarching model to explain the adoption of business-to-business e-commerce using five business factors: external environment, organizational context, decision-maker’s characteristics, technology context, and organizational learning. Data collected from IS executives was analyzed using logistic regression. Our model has a good fit with over 77 % variance explained. Findings indicate that the existence of informal interest groups, and the tolerant attitude of decision makers towards negative information about business-to-business e-commerce have significant influence on the adoption decision. In addition, our results indicate that price intensity and perceived barriers negatively affect the adoption decision.

Keywords: Business to Business (B2B); B2B e-commerce adoption; Business factors; Electronic commerce; IT adoption; Technology diffusion; Information systems; Organizational adoption (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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DOI: 10.1007/s10796-015-9616-8

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