EconPapers    
Economics at your fingertips  
 

MobileCDP: A mobile framework for the consumer decision process

Suleyman Ozarslan () and P. Erhan Eren ()
Additional contact information
Suleyman Ozarslan: Middle East Technical University
P. Erhan Eren: Middle East Technical University

Information Systems Frontiers, 2018, vol. 20, issue 4, No 10, 803-824

Abstract: Abstract The consumer decision process is a widely accepted model covering consumer activities, and accordingly contains five interrelated stages: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. In order to help consumers deal with challenges associated with all these stages, mobile information systems bring significant capabilities, as in other application domains. However, related prior research is mostly restricted to the individual stages of the process. Since the stages are interrelated, and the data collected in one are also valuable for another, we propose a mobile framework designed to provide assistance in all stages of the Consumer Decision Process, named MobileCDP. A prototype is also implemented and evaluated to show the applicability of the framework. Experiments show that the functions provided by the prototype are useful, well integrated, and easy to use. Moreover, statistical analysis of the results proves that the prototype reduces time, costs, and cognitive effort of the user.

Keywords: Mobile information systems; Consumer decision process; Consumer behavior; Mobile technologies (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s10796-015-9601-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:20:y:2018:i:4:d:10.1007_s10796-015-9601-2

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2019-11-06
Handle: RePEc:spr:infosf:v:20:y:2018:i:4:d:10.1007_s10796-015-9601-2