The contributing factors of continuance usage of social media: An empirical analysis

Efosa Carroll Idemudia (), Mahesh S. Raisinghani () and Olusola Samuel-Ojo ()
Additional contact information
Efosa Carroll Idemudia: Arkansas Tech University
Mahesh S. Raisinghani: TWU School of Management
Olusola Samuel-Ojo: Pima Community College

Information Systems Frontiers, 2018, vol. 20, issue 6, No 8, 1267-1280

Abstract: Abstract The problem of leveraging social media for establishing and sustaining consistent policies, procedures and methods of online communication can be challenging for busy professionals. To address this issue and to contribute to the literature we develop our research model to gain a deeper upstanding of the factors that influence social media continuance usage. The theoretical background for our research model are technology acceptance model and diffusion of innovation. We collected our data from college students that are enrolled in a large public university located in North America. We analyze our data using confirmatory factor analysis and structural equation modeling. The results of our data analysis show that ease of use, usefulness, and satisfaction of social media have a positive and significant influence on social media continuance usage. Also, our results show that relative advantage, compatibility, information quality, and risk of social media have a positive influence on the usefulness of social media. We discussed the results implications for theory development and practice.

Keywords: Social media; Continuance usage; Ease of use; Usefulness; Satisfaction; Compatibility; Relative advantage; Information quality; Risk; Communication and management (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://link.springer.com/10.1007/s10796-016-9721-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:20:y:2018:i:6:d:10.1007_s10796-016-9721-3

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

DOI: 10.1007/s10796-016-9721-3

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().