Personality, User Preferences and Behavior in Recommender systems
Raghav Pavan Karumur (),
Tien T. Nguyen and
Joseph A. Konstan
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Raghav Pavan Karumur: University of Minnesota
Tien T. Nguyen: University of Minnesota
Joseph A. Konstan: University of Minnesota
Information Systems Frontiers, 2018, vol. 20, issue 6, No 7, 1265 pages
Abstract:
Abstract This paper reports on a study of 1840 users of the MovieLens recommender system with identified Big-5 personality types. Based on prior literature that suggests that personality type is a stable predictor of user preferences and behavior, we examine factors of user retention and engagement, content preferences, and rating patterns to identify recommender-system related behaviors and preferences that correlate with user personality. We find that personality traits correlate significantly with behaviors and preferences such as newcomer retention, intensity of engagement, activity types, item categories, consumption versus contribution, and rating patterns.
Keywords: Personality; Recommender systems; Big-five personality traits; User preferences; Newcomer retention (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (7)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:20:y:2018:i:6:d:10.1007_s10796-017-9800-0
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DOI: 10.1007/s10796-017-9800-0
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