Usage Continuance in Software-as-a-Service
Elias Baumann,
Jana Kern and
Stefan Lessmann ()
Additional contact information
Elias Baumann: Humboldt-University of Berlin
Jana Kern: Humboldt-University of Berlin
Stefan Lessmann: Humboldt-University of Berlin
Information Systems Frontiers, 2022, vol. 24, issue 1, No 9, 149-176
Abstract:
Abstract Software-as-a-service applications are experiencing immense growth as their comparatively low cost makes them an important alternative to traditional software. Following the initial adoption phase, vendors are now concerned with the continued usage of their software. To analyze the influence of different measures to improve continued usage over time, a longitudinal study approach using data from a SaaS vendor was implemented. Employing a linear mixed model, the study finds several measures to have a positive effect on a software’s usage penetration. In addition to these activation measures performed by the SaaS vendor, software as well as client characteristics were also examined, but did not display significant estimates. The findings emphasize the need for proactive activation initiatives to raise usage penetration. More generally, the study contributes novel insights into the scarcely researched field of influencing factors on SaaS usage continuance.
Keywords: Linear mixed models; Software-as-a-service; Usage continuance (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://link.springer.com/10.1007/s10796-020-10065-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:24:y:2022:i:1:d:10.1007_s10796-020-10065-w
Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796
DOI: 10.1007/s10796-020-10065-w
Access Statistics for this article
Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao
More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().