The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality

Hsiu-Yuan Wang, Jian-Hong Wang (), Jie Zhang and Hsing-Wei Tai
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Hsiu-Yuan Wang: Chung Hua University
Jian-Hong Wang: Yulin Normal University
Jie Zhang: Yulin Normal University
Hsing-Wei Tai: Shandong University of Technology

Information Systems Frontiers, 2024, vol. 26, issue 1, No 8, 107-119

Abstract: Abstract The aim of the present study is to present a new research model which includes both extrinsic and intrinsic determinants that influence Pokémon-Go robot users’ behavioral intention to patronize hospitality firms that draw visitors with Pokémons. Pokémon-Go Robot uses Augmented Reality technology in this study. Survey data collected from 261 usable questionnaires were tested against the research model using the structural equation modeling approach. The results present that all the proposed variables were found to be critical factors significantly influencing Pokémon-Go robot users’ patronizing intention. The application area of proposed theoretical model is new; very sparse research has been undertaken on exploring Pokémon-Go robot users’ intentions toward visiting hospitality firms attracting guests by virtual monsters. The present study mainly contributes to an understanding of the factors that actually influence Pokémon-Go robot users’ intention to patronize hospitality firms using virtual monsters to boost their sales.

Keywords: Pokémon-go robot; Augmented Reality; Hospitality firms; Patronizing intention; Structural equation modeling (search for similar items in EconPapers)
Date: 2024
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s10796-021-10200-1

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