The Mediating Role of Absorptive Capability Between the Effect of Organizational Internalization Through Social Media on Open Inbound Innovation

Mai-Lun Chiu, Chingpu Chiao and Chun-Nan Lin ()
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Mai-Lun Chiu: National Kaohsiung University of Hospitality and Tourism
Chingpu Chiao: National Yunlin University of Science and Technology
Chun-Nan Lin: National Taitung University

Information Systems Frontiers, 2024, vol. 26, issue 1, No 18, 318 pages

Abstract: Abstract Organizational chain innovation is a crucial issue for large-scale businesses, and firms that have adopted external knowledge can enhance innovation efficiency. However, to gain external knowledge does not mean to simply copy external information; instead, the firm must effectively use the knowledge it obtains for innovation. Social media provides employees with opportunities to communicate with customers, and is thus important for fostering firms’ organizational socialization. The socialization process of an organization comprises individual/employee level and functional department level. However, without the development of absorptive capability during the socialization process, the acquired information may be considered as a superficial feature, rather than an essential nature for an effect on an inbound open innovation. This study proposes an innovative and complete research model based on media system dependency theory to discuss the interrelationship between the social media information of organizations and their inbound open innovation. Empirical analysis shows the important link for these components of inbound open innovation.

Keywords: Inbound open innovation; Social media information; Absorptive capacity; Media system dependency theory (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10796-023-10381-x

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