Understanding the Relationship between Adoption and Value Creation on Online Social Networks

Suparna Dhar (), Indranil Bose () and Jose Benitez ()
Additional contact information
Suparna Dhar: NSHM Knowledge Campus
Indranil Bose: Indian Institute of Management Ahmedabad
Jose Benitez: EDHEC Business School

Information Systems Frontiers, 2024, vol. 26, issue 2, No 24, 825-848

Abstract: Abstract In this paper, we reviewed 126 papers published in 13 top journals in information systems from 2008 to 2022 that focused on the adoption of social networking sites (SNS) and its consequences. The paper presents a summary of the literature review. The literature review indicated that most scholars studied the adoption and the consequences of SNS adoption in silos. Human behavior is complex. Skinnerian behaviorism posits that human behavior is triggered by environmental stimulus and reinforced by an appraisal of consequences to the behavior. It evinces a need for the development of an integrative framework to model the stimulus for adoption of SNS and an appraisal of the reinforcement of the consequences of adoption in a single frame. We analyze the associated constructs and theories to propose the integrative Social Networking Site Exploitation Framework (SNSEF), based on reinforcement theory, social psychology, and social capital theory. The SNSEF constitutes nine propositions to explain human motivations and behavior that leads to value creation on SNS. SNS providers will find the framework useful to assess human motivations of SNS usage and the value generation from the sites to design appropriate features of their sites to attract and retain active users. The SNSEF will help educational and business organizations as well as governmental agencies in designing appropriate policies for SNS adoption and exploiting SNS for communication. Business managers and marketers may leverage the SNSEF to understand user behavior on SNS to attain business goals. Academic scholars may gain from the literature review, propositions of the SNSEF, and the future research directions presented in this paper.

Keywords: Adoption; Consequences; Integrative research framework; Online social networking; Reinforcement theory; Social Networking Site Exploitation Framework (SNSEF) (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10796-023-10398-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:26:y:2024:i:2:d:10.1007_s10796-023-10398-2

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

DOI: 10.1007/s10796-023-10398-2

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().