Qualitative Insights into Organizational Value Creation: Decoding Characteristics of Metaverse Platforms

Fabian Tingelhoff (), Raphael Schultheiss (), Sofia Marlena Schöbel () and Jan Marco Leimeister ()
Additional contact information
Fabian Tingelhoff: University of St.Gallen
Raphael Schultheiss: University of St.Gallen
Sofia Marlena Schöbel: University of Osnabrück
Jan Marco Leimeister: University of St.Gallen

Information Systems Frontiers, 2025, vol. 27, issue 2, No 5, 467-486

Abstract: Abstract The significance of metaverse platforms is growing in both research and practical applications. To utilize the chances and opportunities metaverse platforms offer, research and practice must understand how these platforms create value, which has not been adequately explored. Our research explores the characteristics of metaverse platforms that facilitate value creation for organizations in both B2B and B2C sectors. Employing a qualitative inductive approach, we conducted 15 interviews with decision-makers from international corporations active in the metaverse. We identified 26 metaverse platform characteristics, which we categorized into six dimensions based on the DeLone and McLean Information Systems success model. Subsequently, we provide examples to illustrate the application of these identified characteristics within metaverse platforms. This study contributes to the academic discourse by uncovering the characteristics that shape the competitive landscape of emerging metaverse platforms. Leveraging these characteristics may offer metaverse providers a competitive edge in attracting complementary organizations to their platforms.

Keywords: Metaverse Platform Ecosystem; Organizational Value Creation; Platform Characteristics; Complementors (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10796-024-10494-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:27:y:2025:i:2:d:10.1007_s10796-024-10494-x

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796

DOI: 10.1007/s10796-024-10494-x

Access Statistics for this article

Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao

More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().