Big Data Analytics Adoption in Manufacturing Companies: The Contingent Role of Data-Driven Culture

Priveena Thanabalan (), Ali Vafaei-Zadeh (), Haniruzila Hanifah () and T. Ramayah
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Priveena Thanabalan: Universiti Sains Malaysia
Ali Vafaei-Zadeh: Universiti Sains Malaysia
Haniruzila Hanifah: Universiti Sains Malaysia
T. Ramayah: Universiti Sains Malaysia

Information Systems Frontiers, 2025, vol. 27, issue 3, No 10, 1087 pages

Abstract: Abstract The objective of this paper is to investigate the factors that influence the adoption of Big Data Analytics (BDA) in manufacturing companies and examine the impact of BDA adoption on performance, while also considering the moderating effect of data-driven culture. An online questionnaire survey was conducted with medium and large manufacturing companies in Malaysia, resulting in a total of 267 responses collected through non-probability purposive sampling. The results show that technology complexity, perceived relative advantage, top management support, IT infrastructure and capabilities, normative pressure, and mimetic pressure are significant determinants of BDA adoption. Moreover, the adoption of BDA has a positive impact on financial and market performance, with data-driven culture moderating the relationship between BDA adoption and financial performance. This study highlights the critical factors that contribute to BDA adoption and its outcomes, providing manufacturing companies with awareness on this topic.

Keywords: Big data analytics; Data-driven culture; Financial performance; Market performance; Manufacturing firm; TOE (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10796-024-10491-0

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