Dynamic Customer Value Management: Asset Values under Demand Uncertainty using Airline Yield Management and Related Techniques
Vibhu Kalyan
Additional contact information
Vibhu Kalyan: i2 technologies
Information Systems Frontiers, 2002, vol. 4, issue 1, No 8, 119 pages
Abstract:
Abstract The focus of this paper is to demonstrate the close links between the airline and the manufacturing industry in so far as some of their decision support problems are concerned. We show that the yield management (YM) problem for the airline characterized by perishable and limited resources has counterparts in manufacturing and retail although with some variations. In the process of establishing similarities we highlight the importance of the concept of value of assets/resources, known as bid price in the airline terminology, that ties the two together. Several examples of its calculations and uses are provided. We believe that this new paradigm will open up new avenues for profits for manufacturers in the new era of e-commerce where the businesses shall have to be increasingly customer centric including pricing functions.
Keywords: MAV; value management; yield management; asset values; resources; uncertainty (search for similar items in EconPapers)
Date: 2002
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://link.springer.com/10.1023/A:1015351025609 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:infosf:v:4:y:2002:i:1:d:10.1023_a:1015351025609
Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10796
DOI: 10.1023/A:1015351025609
Access Statistics for this article
Information Systems Frontiers is currently edited by Ram Ramesh and Raghav Rao
More articles in Information Systems Frontiers from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().