Cognitive fit effects of online reviews on tourists’ information search

Oun-Joung Park () and Jong-hyun Ryu ()
Additional contact information
Oun-Joung Park: Jeju National University
Jong-hyun Ryu: Hongik University

Information Technology & Tourism, 2019, vol. 21, issue 3, No 2, 313-335

Abstract: Abstract Using the cognitive fit theory as a theoretical framework, this study developed a research model to understand how the interplay between consumer information search goals and online information sufficiency could influence consumers’ perceptions of information search outcomes. The results show that providing a detailed review of the tourism product is effective for task-directed information seekers. The practical implications of these results for the website designers of online customer reviews suggest that they should develop web-based tools to effectively organize and customize review contents by detailed categories that will allow readers to meet their individual information search goals.

Keywords: Cognitive fit; Information search goal; Online review contents; Information search performance and experience (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s40558-019-00145-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infott:v:21:y:2019:i:3:d:10.1007_s40558-019-00145-2

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/40558

DOI: 10.1007/s40558-019-00145-2

Access Statistics for this article

Information Technology & Tourism is currently edited by Zheng Xiang

More articles in Information Technology & Tourism from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().