Understanding the development of blockchain-empowered metaverse tourism: an institutional perspective
Katsy Jiaxin Lin (),
Huiyue Ye () and
Rob Law ()
Additional contact information
Katsy Jiaxin Lin: University of Macau
Huiyue Ye: University of Macau
Rob Law: University of Macau
Information Technology & Tourism, 2023, vol. 25, issue 4, No 7, 585-603
Abstract:
Abstract Blockchain and the metaverse are believed to be the most disruptive technologies that would transform the current tourism and hospitality landscape. Although publications on the metaverse and blockchain have emerged in recent years, most are conceptual and speculative, with little discussion on how a destination adopts such innovative technologies and develops blockchain-empowered metaverse tourism. This study adopts a sociological lens to explore what and how various institutional forces affect stakeholders’ technology adoption on blockchain and the metaverse and the impact of such behaviors on a destination’s blockchain-empowered metaverse tourism development by drawing upon the institutional theory. In the case of Macau, this study found that multiple stakeholders’ perceptions and adoption of blockchain and the metaverse are increasingly homogeneous under similar coercive, mimetic, and normative forces in the destination, leading to institutional isomorphism and stakeholder collaboration. These results promote mutual understanding, information exchange, and technology acceptance in the destination, thereby contributing to the destination’s blockchain-empowered metaverse tourism development. The main contribution of this study lies in its novel attempt to reveal how blockchain-empowered metaverse tourism germinates in a tourism destination with empirical evidence. The findings of this study provide practical references for tourism stakeholders who hope to embrace the imperative digital trend and harness the power of state-of-the-art technologies to remain competitive and raise the awareness of academia on the new paradigm of tourism destination development.
Keywords: Blockchain; Metaverse; Institutional theory; Technology adoption; Stakeholder; Tourism destination (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)
Downloads: (external link)
http://link.springer.com/10.1007/s40558-023-00262-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:spr:infott:v:25:y:2023:i:4:d:10.1007_s40558-023-00262-z
Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/40558
DOI: 10.1007/s40558-023-00262-z
Access Statistics for this article
Information Technology & Tourism is currently edited by Zheng Xiang
More articles in Information Technology & Tourism from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().