EconPapers    
Economics at your fingertips  
 

Exploring user acceptance of streaming media devices: an extended perspective of flow theory

Heetae Yang () and Hwansoo Lee ()
Additional contact information
Heetae Yang: Samsung Economic Research Institute
Hwansoo Lee: Dankook University

Information Systems and e-Business Management, 2018, vol. 16, issue 1, No 1, 27 pages

Abstract: Abstract Streaming media devices have recently become one of the innovative IT devices used to replace traditional smart TV sets. In order to examine user acceptance of streaming media device, this study proposes an extended research model based upon flow theory and investigates the relationship among flow, perceived usefulness, product-related characteristics (i.e., content quality, functionality, ease of use, portability), and a manufacturer-related characteristic (i.e., trust). Partial least square methodology was employed to test the proposed model and corresponding hypotheses on data collected from 305 survey samples. The results showed that flow and perceived usefulness, two mediating variables, has a significant influence on usage intention. Among the four antecedents reflecting product-related attributes, content quality has the strongest effect on flow. Interestingly, functionality and ease of use affected only perceived usefulness in an indirect way through flow. Thus, flow mediates the effect of functionality and ease of use on perceived usefulness. This study discusses a number of implications and offers insights useful for both researchers and practitioners.

Keywords: Streaming media device; User acceptance; Flow; Perceived usefulness; Behavioral intention (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1007/s10257-017-0339-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:infsem:v:16:y:2018:i:1:d:10.1007_s10257-017-0339-x

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/10257

Access Statistics for this article

Information Systems and e-Business Management is currently edited by Jörg Becker and Michael J. Shaw

More articles in Information Systems and e-Business Management from Springer
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2019-05-21
Handle: RePEc:spr:infsem:v:16:y:2018:i:1:d:10.1007_s10257-017-0339-x